House of Holland x Habitat – Live social media campaign
Punch were tasked with capturing everything from the event in real-time and beyond, to deliver an authentic behind-the-scenes insight into what it’s like to be part of an exclusive fashion launch – a social experience that delivers a true access-all-areas sneak peek into the glitz and glamour of the Fear & Loafing SS16 collection. Product is key. Henry is key. Engagement is paramount.
Punch scripted, filmed and coordinated an access-all-areas exclusive Facebook Live video interview between Henry Holland and Miquita Oliver, introducing the collection as well as taking questions in real-time from fans watching the stream at home on Facebook.
Social display walls were set up around the venue, capturing all the updates, photos and buzz from multiple social channels and feeding them into the room for all to see at the event (attended by 300+ at Habitat’s flagship London store). Punch also created and published all the live tweets, Instagram updates and Snapchat stories throughout the evening.
As well as capturing photography for use across wider digital channels, Punch were tasked with shooting and editing all video footage of the event, including interviews with VIP guests, exclusive access to Henry, the presentation of the collection and interviews with friends including Daisy Lowe, Aimee Phillips and stylist Kyle De’Volle. Punch delivered the final Facebook-ready video edit of the event in less than 12 hours.
Additional activities included: creation of all teaser assets for use across Facebook, Twitter and Instagram (copywriting, graphic design, motion design/animation, video editing), teaser competition launch, set up and real-time co-ordination of TINT social display wall.
5,000 sign-ups to the collection – 200% higher than any other preview for the brand
Facebook Live video boosted engagement by more than 400% (versus brand average)
9.1 million impressions of #henryforhabitat hashtag during the campaign
75,000 views of initial event highlights video
“Punch's social strategy and event management gave us confidence in the campaign, with the video achieving more than a 400% increase in engagement”
Natalie Crane (Digital Marketing Manager, Habitat)