Sony Mobile

Instagram always-on content creation (social media)

Aligned to the objective of increasing social engagement and share of voice for Sony Mobile, we launched the global Sony Mobile Instagram channel in September 2014. Instagram was seen as an ideal platform for pushing the levels of social content creativity and innovation further for fans. Having created and executed the channel strategy, we have since managed all aspects of the creative and content development, from photography, illustration and outfit grids, to copywriting and user-generated content campaigns.

The gallery displays some of the recent best performers on channel – all receiving engagement rates of more than 300% above channel averages and all lovingly created in-house by our ridiculously talented creative team.

0 to 425,000+

community growth since
launch last year

540,000 interactions

on channel since
launch this year