Sony Mobile

SEO strategy & always-on co-ordination

We have worked alongside the Sony Mobile search marketing team to increase organic search visibility for its global website. Moving forward, we have continued to build a strong partnership with the Sony Mobile team in planning ongoing optimisation activities in alignment with broader digital marketing goals, split between always-on campaigns (such as product optimisation), and project-based collaborations to maximise the traffic-driving potential of wider digital marketing initiatives.

53%

increase in conversion rate
from organic search
(FY14 vs FY15)

70%

YOY growth in store
revenue from organic
search (FY14 vs FY15)