Sony Mobile – Always-on Social Media

Incredible things happen all around us every minute of every day – and by expanding the possibilities of communication, Xperia smartphones and tablets can help you experience and share more than ever. With Sony’s historical excellence in cameras and photography, coupled with constant innovation in battery and performance technology, Xperia devices allow you to spend more time exploring and sharing your experiences and memories with those around you.

Since 2010, we’ve been tasked with managing Sony Mobile’s digital content strategy, creative and production across Facebook, Twitter, Instagram, Google+ and LinkedIn. Working at both an ‘always- on’ and campaign level, we’ve been focused on best-in-class storytelling, community engagement and creating extraordinary experiences for fans of the brand. We also work together with Sony to bring product launches to life across live broadcast, video, photography, social and SEO – including campaigns at CES, MWC, IFA, and the FIFA World Cup Brazil – as well as through partnerships with Sony PlayStation, Google (Android) and Sony Pictures.

we’ve grown the Facebook community from 300,000 to 25 million in 6 years
within 12 months we’d developed the most engaged Facebook page in the world for Sony Mobile
70% year-on-year growth in store revenue from organic search
53% increase in conversion rate from organic search

“a brilliant team to work with. We cannot recommend the Punch team highly enough!”

Lisa-Marie Kelly (Manager, Digital Campaigns and Social Media)

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