Thomson Holidays

#ShoreThing – social media campaign

For national cruise month, Thomson Holidays approached us to do something special for its Thomson Cruises brand. The result was a ’14 days, 14 destinations’ virtual cruise campaign. At the heart of the campaign was a competition for users to upload their best photos of each destination for a chance to win a 7-day Caribbean cruise. Punch created all video, blog, photo, paid and social assets for the campaign, which generated more than 1,800 pieces of user-generated content, selling more cruises in a single week period than ever before.

500,000+ interactions

on Facebook for the 4-week campaign period

2.8 million

people reached on Facebook during the 4-week campaign period