Punch Achieves National Exposure For Sportingo
Posted: Friday 04 January, 2008
Punch has delivered nationwide coverage for new client Sportingo, which empowers sports fans to become expert pundits through creating and sharing opinion.
Following a recent survey run on Sportingo.com regarding the worst football transfers in English history, which engaged more than 6,500 online sports fans, Punch created a story that has subsequently featured in national and regional newspapers, and also attained Sportingo Chief Editor Chris Toy air time on regional radio programmes.
Punch's proactive initiatives have meant the press release has so far featured in The Daily Star, The Daily Sport, The Scotsman and the best selling Sunday newspaper the Mail on Sunday, as well as the Yorkshire Evening Post. Meanwhile, Chris Toy has since been interviewed on Sun FM and Radio City covering Sunderland and Liverpool respectively regarding the results.
The campaign continues with the next story focusing on "The Best Ever Transfer", to coincide with the opening of the annual transfer window.