Punch

Punch Appointed By Ratedpeople.com

PR Company Punch Communications has been appointed by Ratedpeople.com, the UK's largest match making service for home improvers and recommended tradesmen, to support the brand with online and offline PR activity, including traditional media relations and various PR2.0 initiatives, comprising both search engine optimisation and social media.

With over £30m in project value posted and more than 1,000 new tradesmen added to the site each month, Ratedpeople.com has a nationwide network of tens of thousands of rated tradesmen, spanning over 25 trades. The site matches home improvers who need quotes for home improvement projects with interested local tradesmen who have been rated by their previous customers.

Ratedpeople.com's rating system, which comprises more than 55,000 unbiased reviews to date, ensures that tradesmen are only rated by actual customers.

Punch has been commissioned to undertake a campaign of media relations, targeting the consumer, the digital trade and the building/construction trade media. Moreover, the campaign is to comprise a significant element of content creation and distribution to support the brand's SEO efforts via linkbuilding for terms such as recommended builders, whilst also incorporating existing and new social media efforts.

Ottokar Rosenberger, Marketing & Sales Director at Ratedpeople.com, commented:

"We believe Punch Communications provides us with the right expertise and follow through to execute our PR strategy in the Web 2.0 environment. They understand how to combine classic PR with online PR and their proactive attitude is paired with a high degree of accountability. We are looking forward to working with them taking Rated People forward."

Pete Goold, Managing Director of Punch Communications added:

"This campaign is extremely far reaching and comprises all of the key services that Punch offers, including the PR2.0 activities. Ratedpeople.com is an ideal Punch client - a highly robust business which is looking to optimise and maximise its existing marketing efforts with a leading edge digital strategy that sits alongside the traditional. We are well underway with initial activities and are looking to deliver the first results within a matter of weeks."

Ratedpeople.com, which is fully independent and privately owned, was founded in 2005 by CEO Andy Skipwith.

For more information regarding PR Jobs please visit punchcomms.com or call +44 (0)1858 411600. Alternatively, please visit ratedpeople.com.

Originally posted here.