Punch To Promote Two New Clients To Marketing Community
Posted: Monday 11 June, 2007
Punch Communications has won two new clients in recent weeks - social networking site PPLparty.com and groundbreaking new marketing concept The Golden Jigsaw.
PPLparty.com (pronounced 'people-party'), was founded by 15 year old Calum Brannan in 2005 and has subsequently grown to accommodate 320,000 users. The site is aimed at socially minded young people between the ages of 18 and 24 and is re-launching to mark the project's evolution from a part-time pastime into an dynamic, angel-investor funded media business.
Punch is working with PPLparty to convey the benefits of the brand to the advertising community and also to the target consumer audience. Within the first few weeks of launch, Punch scheduled and attended meetings for PPLparty with journalists from the Financial Times, The Guardian, New Media Age, ComputerActive and WebUser amongst others.
Punch has also just signed a deal with Infinite Ideation, creator of a new marketing concept which is to be launched during June. The Golden Jigsaw represents a world first for the online advertising industry, with web users required to search participating advertisers' sites as part of an innovative web-based game and race to win $1m.
The Golden Jigsaw is believed to be the first online jigsaw where pieces are purchased by advertisers and placed in their site as code. Web users that sign up to 'play' the jigsaw game must scour participating websites for the pieces and the participant that finishes the jigsaw by collecting and placing all 1,000 pieces first will win the financial prize.
Punch will be assisting Infinite Ideation by again promoting the concept to the Advertising community, along with web users that are likely to play the game.
Pete Goold, MD of Punch Communications, commented:
"These two apparently unconnected projects actually have a good deal in common in terms of the media which are the most appropriate means of communicating with their respective target audiences. I suspect that our knowledge of both the marketing and consumer technology sectors is likely to prove invaluable over the next few months."
For more information, visit www.pplparty.com and www.goldenjigsaw.com.
