Punch Unveils New Corporate ID
Posted: Wednesday 28 February, 2007
Midlands based PR and communications consultancy Punch Communications has unveiled a brand new corporate identity, replacing the logo, identity and branding which has served the company since its incorporation in July 2003.
The new identity kicks off the start of what could be a big year for the business - with an aggressive marketing plan in place, the company is looking to extend its boundaries significantly in 2007.
The identity as a whole reflects the balance of business-to-business, corporate and consumer clients that Punch works with - from major blue chip clients, such as Direct Line, to IT specialists such as Kent based Email Systems and start up businesses such as Gloucestershire based Batsford Construction. Consequently the brand is intended to appeal equally across these audiences.
The new logo was created by award winning creative and graphic artist Clive Davis, who was also the creator of the first Punch logo. Clive's work has included winning awards such as the Cannes Lions Silver for Alternative Media (2004), Gold at the Fresh Awards Grand Prix for Ambient Media (2006), Roses Advertising Awards for Self Promotion (2004) and being a finalist at the New York Festivals (2005). His work has included campaigns for the likes of UPS, Durex, Subaru, Barclays and Peugeot.
The new ID launch coincides with the launch of Punch's new website, which has been painstakingly developed by Studio 2 Online, the largest independent web agency in Leicestershire. The principal brief for the new site was that it needed to be "clean, clear and clever", with the end result reflecting Punch's passion for direct communication on a broad scale.
Recently, Punch has broadened its portfolio of services to include lead generation activities, such as Pay Per Click marketing. As a result of Punch's ability in this area, the company now features highly prominently for both national and regional online searches for PR & communication agency services.
Pete Goold, Managing Director of Punch commented:
"Since the launch of our original corporate ID when we launched Punch back in July 2003, we felt the need to re-create our brand, presenting it both as fresh and contemporary. However, given the scope and quality of services that we offer, we have had to ensure that our own website hits all the right notes.
"Moreover, the nature of the media industry has changed significantly, even in the few years since we have launched. For example, online media is gaining in significance each day so we thought it essential to include links to submit pages to 'Digg.com and 'del.icio.us', along with RSS feeds. We also want the site to be a useful marketing resource, providing an insight on what clients might wish to consider when thinking about how best to manage their reputation - it was important to ensure that this wasn't just yet another brochure site launch."
