Raising Profile Of Web 2.0 Hero Brand To Consumer & Trade Media
Qype
Raising Profile Of Web 2.0 Hero Brand To Consumer & Trade Media
About
Founded in Hamburg in 2005, Qype is Europe's largest community of reviews and recommendations for places, events and experiences, with more than 7 million unique users per month, 700,000+ public reviews, and more than 15,000 European towns and cities covered. Qype is a communication platform that allows users to discover places, businesses and services in their local area, and share opinions. The company recently received the 2007 Red Herring 100 Award for one of the best European start-ups of the year.Campaign Goals & Results
Punch was commissioned by Qype to raise the brand's profile in the consumer space, whilst also ensuring that local business customers around the UK are aware of it's premium listings offering and the brand is also positioned positively within the new media trade press.
Within days of commencing the project, the Punch team achieved blanket trade media coverage regarding the arrival of Qype's new CEO, which was immediately followed by a consumer event achieving heavyweight consumer press coverage for the Qype Radar iPhone app. The Punch team has also brokered a number of potentially high value business development relationships for the Qype team.
In the client's words
"Just to let you know what a fantastic job I think you're doing. Working with you has been a breath of fresh air and your commitment and passion for Qype (and for the online space) has been awesome. Your connections, ability to deliver on what you have promised and willingness to go the extra mile stands us in great stead.
"
Andrew Hunter, UK Country Manager , Qype
For more information, please contact Punch.
