A Coordinated Approach To Traditional Media and PR2.0
Ratedpeople.com
A Coordinated Approach To Traditional Media and PR2.0
About
Ratedpeople.com is the UK's largest match making service for home improvers and recommended tradespeople. With over £30m in project value posted and more than 1,000 new tradespeople added to the site each month, Ratedpeople.com has a nationwide network of tens of thousands of rated tradespeople, spanning over 25 trades.The site matches home improvers who need quotes for home improvement projects with interested local tradespeople who have been rated by their previous customers. Ratedpeople.com's rating system, which comprises more than 55,000 unbiased reviews to date, ensures that trades people are only rated by actual customers.
Campaign Goals & Results
Punch has been commissioned to undertake a campaign of media relations, targeting the consumer media, the digital trade media and the building/construction trade media. Moreover, the campaign is to comprise a significant element of content creation and distribution to support the brand's SEO efforts via linkbuilding for terms such as recommended builders, whilst also incorporating existing and new social media efforts.In the client's words
"We believe Punch Communications provides us with the right expertise and follow through to execute our PR strategy in the Web 2.0 environment. They understand how to combine classic PR with online PR and their proactive attitude is paired with a high degree of accountability. We are looking forward to working with them taking Ratedpeople.com forward.
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Ottokar Rosenberger, Marketing & Sales Director , Ratedpeople.com
For more information, please contact Punch.
