About Punch

Launching US Based Web 2.0 Tech In EMEA

Reality Digital

Launching US Based Web 2.0 Tech In EMEA
About
Reality Digital offers companies an enterprise-scale social media platform, enabling them to build, manage and monetise brand-safe, digital/rich media communities.

Reality Digital's Opus platform empowers enterprise publishers to display and monetise video content that their customers are able to upload via a browser, webcam or phone with no special applications required and across all major video formats, as well as images, music and text. Reality Digital Opus is a cost-effective, transparent, hosted technology that can be launched white-label as either a brand new web environment, or within existing web domains.

Campaign Goals & Results
Punch was engaged by Reality Digital to launch and raise brand awareness within the UK as a means of increasing client partnerships and product sales.

Traditionally, brand advertising against user generated content (UGC) and indeed aligning a subject matter with an appropriate product have been extremely challenging for marketeers. Subsequently, many advertisers and publishers avoided advertising in this way. The main problem Punch faced was to challenge this misconception and demonstrate the potential of monitored and managed UGC through various media events, speaking opportunities, press meetings and press releases.

In the first month alone, Punch yielded a number of results including coverage both online and offline. Consequently, a number of press meetings were attended and a round table event organised with high profile attendees from company's including ITV, BT, Financial Times, Ogilvy and the Press Association.

In the client's words
"The Punch team had the relevant digital media experience to understand an otherwise complicated subject without delay. With this, the campaign was able to move forward immediately and we were able get in relevant media publications with weeks. Punch has, from the very start, proved that they were the right people to launch Reality Digital into the UK. "

Rob Proctor, Head of EMEA , Reality Digital

For more information, please contact Punch.