Rich Content = Richer Results
Posted: Wednesday 02 November, 2011
Alex Smith
For a while Google seems to have been working on its ability to crawl richer forms of content than just html in order to determine what is indexed in its search engine results. This development has now come to fruition, in that Google is now crawling Ajax and Javascript content and displaying it within its results.
One of the most interesting aspects of this, as reported by Launch, is that this includes Facebook comment content. If anything, this will only strengthen the rationale behind further integration of Facebook’s open graph into a website, not to mention that this could quite clearly be another fairly strong social indicator when it comes to search engines determining their results.
Websites with Facebook integrated comments turned on may start seeing the benefit within search engines and I’d predict that many others will soon follow suit, given the potential benefits both in terms of visibility within Google and also the original benefits of visibility in users’ Facebook feeds.
The same also applies to comments left using the Disqus tool, so it’s entirely possible that this will impact more commenting tools in the future.
