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Quality Prevails As ROKK Announces Year-on-Year Growth of 30 Per Cent

Posted: Wednesday 02 March, 2011

ROKK, the award winning manufacturer of high-end ice cream machinery, has announced that since its incarnation three years ago, it has achieved year-on-year growth of almost 30 per cent.

Having sold its machinery in every corner of the globe including the UK, Holland, Australia and Mexico, ROKK has quickly established itself as one of the most popular and aspirational brands in the ice cream machinery sector. Indeed, there are now more ROKK rotary filling machines operating in the UK than any other current manufacturer.

Solid and reliable, ROKK is constructed from only premier and well recognised components such as Festo pneumatics, Bitzer compressors, Telemecanique electrics and Siemens PLC’s. Additionally, all machines are built on a stainless steel chassis.

Paul Crowter, Managing Director of ROKK, commented: “As a means of staying price competitive many ice cream machinery manufacturers have spent the last 10 years reducing quality. However, we have taken the opposite approach and aimed at the high end of the market selling machines which are solid and dependable. As I often say, ‘look at the weight of the machine before you buy’. It is often a very good indicator of quality!”  

ROKK initially just manufactured its RR3800 filling machine, which to this day remains as the brand’s most popular machine, but as the high quality prevailed and brand awareness expanded, so did the range of machinery. Today, ROKK also manufactures mix plants, continuous freezers, ingredient feeders, various rotary fillers suitable for cups, tubs and cones and, semi-automatic fillers.

Paul continued: “Aiming at the premier, high-end of any market always presents certain business risks, especially in the current economic climate. However, as ROKK has proven with its continual growth over the last three years, quality is high on the agenda for ice cream manufacturers. We offer this required quality at a competitive price, with unmatched reliability, performance and aftersales service.”

All ROKK machines come with a one year warranty and the business has experienced service engineers, fully trained in both electrics and refrigeration, on the road and on call 24 hours a day should they be required. Additionally, all spare parts are held in stock by its sister company DairyBits, where ice cream and dairy manufacturers can easily source cost-effective replacement machinery parts.