About Punch

A six-month social media and SEO campaign

Schneider Trading Associates

A six-month social media and SEO campaign
About

Schneider Trading Associates (STA) is a leading global facilitation company serving traders and brokers worldwide as well as a provider of an established Professional Trader Programme. The fully funded four-week course is open to anyone wanting to launch their trading career and a fully supported position on a self-employed basis is offered to those who successfully complete the assessments.

Campaign Goals & Results

Punch managed a six-month social media and SEO campaign for Schneider, with the aim of raising awareness of and applications for its trader training course.

Not only were the City based firm’s Twitter and Facebook pages administered on a daily basis, Punch project managed and created content for a new website as well as executed an off-site SEO link building campaign. Punch worked alongside web partner, Engine Creative, to develop the new site and ensure best practice SEO was central to the process.

At the beginning of December 2011, (prior to the end of the initiative) Schneider Trading Associates’ site was ranking on the first page of Google.co.uk for four applicable and significant search terms, which in total receive over 25,000 searches in the UK each month.

In addition, Punch secured a one-off piece of coverage in leading London daily, City A.M., which comprised of an in-depth interview with Schneider’s head of trading as well as an overview of the Professional trader Programme. Read the online version of article.

In the client's words
"The 6 month search and social network campaign was the first time we used a PR company to promote Schneider and its Professional Training Programme, and we have been delighted with Punch’s responsiveness, hard work and understanding of the company as well as its needs. Our new website has been extremely well received and enquiries and applications for our unique, fully funded course have risen. Some candidates have specifically cited our social media profiles and we’re confident our new found following and visibility on the first page of Google’s organic results for some very strategic terms, such as ‘training traders’, will point more budding traders in Schneider’s direction."

Joni Sloan, Professional Trader Programme, Schneider Trading Associates

For more information, please contact Punch.