Punch is one of the first agencies to successfully recognise the benefits of integrated SEO and PR. Find out what we can deliver for your brand.
Integrated SEO and PR
As one of the first agencies to integrate social media into PR activity - Punch is believed to be the first agency, globally, to offer truly integrated PR, Social Media and Search (SEO).
These three services are available on stand alone or integrated basis. Either way, understanding of the wider disciplines delivers enhanced return on investment for any one component - simply put, knowledge of search makes a PR budget more effective (and vice versa), whether search is engaged, or not.
Punch has developed a highly impactful and effective means of leveraging the PR skill-set in the context of SEO, which is completely complementary any existing SEO activity - such as traditional 'on-site' SEO.
Where three disciplines do exist, within a brand/businesses for example, they are typically operated by distinct groups (ie marketing vs technology), with little/no common vocabulary or shared skillset. Through working at the intersection of PR, Search and Social media, Punch is able to draw disciplines together, creating cost and productivity efficiencies that would otherwise not exist.
In addition to work on PR-led Search campaigns and Search-led PR campaigns for clients such as Sony Ericsson globally, Punch has applied this approach to its own business; the Punch brand is at the top of Google for terms such as ‘PR Agency’ and ‘PR Company’, in the UK and, in many cases, overseas, which has been a major driver for the business' own growth and is a terrific case study for the approach's effectiveness in commercial terms.