With the fields of social media and search engine optimisation now so closely linked, Punch is one of the first agencies to successfully integrate SEO and social media activity.
Social Search
Punch is a specialist in the emerging field of Social Search, which is the practice of synchronising social media activities with search engine marketing-oriented objectives.
There are several facets to the field of social search, including:
- Making social profiles more visible within social sites (ie Facebook, Twitter etc)
- Making social profiles more visible within search engines (ie Google, Bing)
- Utilising social media as a core element of a search engine marketing strategy, to improve the visibility of a url within search engines
- Using digital PR techniques to ensure that search content is best placed to be shared to maximise reach
- Effective social search represents the integration of PR techniques with Search goals to take advantage of the growth in social media.
For more information about social search, PR-led search or other innovative approaches to maximizing visibility in search engine marketing, contact Punch on +44 (0) 1858 411600, or via info@punchcomms.com.
