Sony Ericsson Case Study Now Live

Just to flag the latest case study to go up on our site - which covers the social media and search activities that we've been doing for Sony Ericsson since March of this year.

Despite being several months in, we're still super excited to be working with one of the world's brightest and highly regarded brands - not least because what we're doing with the global team is genuinely pioneering, in terms of both our treatment of social media and the development of a bespoke, global search engine marketing strategy.

I did mention in a post a few weeks back that I was recently treated to seeing Maria Sharapova whilst at a client's offices - but couldn't explain the context at the time. Whilst at Sony Ericsson's HQ in Lund, Sweden, I arrived in the morning to find an indoor tennis net in the building's atrium. Thinking nothing more of it, it was only later that I found out that the team based in Lund had all been offered the chance to play with Maria during her quick visit to the site that morning - hence this rather surreal pic.

I've been assured that I should expect someone of similar calibre on our next visit in a few weeks, although I suspect they're pulling my leg.

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