About Punch

Global Social Outreach and Search Engine Marketing

Sony Xperia

Global Social Outreach and Search Engine Marketing
About

Sony Xperia offers exciting consumer experiences through innovative and feature rich phones, accessories, content and applications.

Campaign Goals & Results

Punch manages Social Media Outreach and provides Search Engine Marketing services for Sony Xperia's global team.

Specifically, Punch is responsible for managing the brand's content strategy within the global Sony Xperia Facebook page, global Sony Xperia Goolge+ and the Sony Xperia Twitter feed, along with management of a global incentive programme and dedicated search engine marketing activity surrounding the site's key social channels.

Punch has also been commissioned to provide both strategic counsel and tactical Search Engine Marketing support for www.sonymobile.com, to further raise the site's global visibility and increase traffic from the current 16m+ hits per month. Additionally, Punch offers promotional support for campaign initiatives.

Since beginning work in March 2010, Punch has dramatically increased engagement amongst the social communities and is currently developing additional search strategies that will provide direct, tangible benefit across the extended organisation.

In the client's words
"Punch has a superb working understanding of the swiftly evolving social and search disciplines which, combined with the team's background in traditional PR activities, provides an unique perspective. The team is super-responsive and, critically, listens to our needs before responding, rather than simply offering a stock solution. Within the first months of working together we have swiftly developed a strong partnership which is geared towards delivering success for our business through excellence, endeavour and the practical application of best practice."

Ben Padley, Former VP, Head of Digital Marketing & CRM Sony Ericsson now, Sony Xperia

For more information, please contact Punch.