About Punch

Global Launch of Digital Media Sports Brand

Sportingo

Global Launch of Digital Media Sports Brand
About
Described as "The fastest growing sports desk on earth", Sportingo is a UK web 2.0 business that is based on user generated content. Byempowering fans to become expert pundits through creating and sharingopinion, Sportingoencourages its users to air their views and opinions by creating andresponding to an array of sporting topics - from grass-roots tointernational level.

In addition to a platform for the written voice - Sportingo also allows views to be put forward via various surveys, questions andother international exercises, also hosting a number of competitions.

Sportingo has recently acquired the award winning football blog CaughtOffside - a leading football blog.

Campaign Goals & Results
Punch has been instructed by Sportingo to raise awareness of the brand offline amongst target sport,technology and digital media audiences. This is to include encouraginguse amongst potential users and encourage repeat usage throughstimulating, engaging content.

Punch has devised a unique and innovative PR plan that involvesvarious stunts, surveys debates, press meetings, press releases andopinion pieces.

To date, Punch has created a media buzz through two press releases based upon the results of a daily poll on the Sportingo website. Both 'The Best Transfer Decisions in Football History' and'The Worst Transfer Decisions in Football History' have appeared innational and regional newspapers including The Daily Mail,The Daily Star and The Daily Sport whilst having engulfed the entirefront page of the football supplement in the Scottish Sun.

The release has also gained an interview on BBC radio 5Live in theprime-time 5.15pm slot with Sportingo Chief Editor, Chris Toy,including further air time on radio programmes including BBC London,Sun FM and Radio City covering London, Sunderland and Liverpoolrespectively.

In the client's words
"The Punch Communications team really impressed us with theircreativity, enthusiasm and contacts. Since starting work together theyhave proven to be extremely flexible and adaptable, generating newideas and devising strategies for the future which encompass ourshifting plans. I already feel comfortable in the knowledge we made theright decision."

Ze'ev Rozov, CEO

, Sportingo

For more information, please contact Punch.