Punch is a specialist in the field of Technology PR, and offers the skill set, reach and client base of a global agency.
Punch Communications is a UK based PR Company which specialises in Technology PR and offers the skill set, reach and client base of a global agency.
With a vast range of consumer technology experience - spanning the likes of Sony Ericsson, Microsoft, Virgin Mobile, lastminute.com and Sony PlayStation, along with email and management specialist Webroot, web 2.0 businesses Adify, Sportingo, Qype and Reality Digital amongst many others - Punch has contacts throughout the technology media.
Punch Communications is one of the leading UK PR agencies in the emerging field of ‘Digital Public Relations‘ - or ‘ePR', alongside it's specialisms in Search Engine Marketing and Social Outreach. The Punch team has a deep understanding of the internet and consequently, not only offers a range of online and offline services to web-based clients but also offers extensive web-based services to all clients, using the internet technologies to cost effectively extend the value of traditional PR campaigns.
In addition to creating campaigns for global web leaders, Punch's passion for technology has resulted in the business being acknowledged by Google as one of the top results for the term 'PR Agency', ‘PR Company' and ‘Digital PR' in the UK, in terms of 'organic' listings - ie those that are based on relevance and merit, not paid-for advertising. This result is based on Punch's expertise in Search Engine Optimisation (SEO) which has been a key driver for the business' own rapid growth to date. Unlike many other businesses which present SEO as a dark art, Punch is able to cost-effectively integrate SEO and social media into existing campaigns, thereby ensuring that PR is generating the greatest actual benefit for each customer.
With the Punch blog included within Advertising Age's Power 150 - the publication's top rated marketing blogs in the world - and many of the Punch team blogging and Twittering outside work, Punch also implicitly understands social media. From the social bookmarking tools that are able to extend the profile of a press release, to strong relationships with top global bloggers, Punch believes that the industry is changing and, via its team of social media evangelists, is able to offer customers its contacts and expertise in this area, either in addition to existing PR activity or as a stand alone project.