About Punch

Content-led Search Engine Optimisation (SEO)

The Stone Bake Oven Company

Content-led Search Engine Optimisation (SEO)
About

Founded by Tom Gozney in 2010, The Stone Bake Oven Company produces a range of authentic wood-fired ovens for indoor and outdoor use.

Campaign Goals & Results

Punch was engaged to improve The Stone Baken Oven Company’s search visibility for keyword terms important to their business.

After initial keyword research was completed, Punch delivered a content-led Search Engine Optimisation (SEO) campaign that led to significant gains in search position and saw organic traffic overtake paid traffic within a short space of time.

All of the content used in the campaign was written and distributed in house by Punch and delivered not only results on a Search basis (delivering traffic to The Stone Bake Oven Company site) but also generated press and customer enquiries that led to sales.

In the client's words
"The team at Punch really understood what The Stone Bake Oven Company is all about and were as passionate about cooking as I am. This really came across in all the content the team produced and ultimately, the results which saw us at #1 for keyword terms in Google. As a result traffic jumped dramatically to the site and we had a number of sales directly from content that was distributed, even though that wasn’t the primary objective."

Tom Gozney, The Stone Bake Oven Company

For more information, please contact Punch.