About Punch

Long Term Profile Building & Lead Generation

Webroot

Long Term Profile Building & Lead Generation
About

Webroot offers an award winning range of email management, protection and compliance services for email users and the web - specifically blocking spam and viruses whilst offering archiving, image scanning and encryption. The product is a web-based service removing the need for clients to download or manage software on their PC or server.

Campaign Goals & Results

Punch has worked with Webroot since September 2003, acting as the business' outsourced marketing and PR department.

Since September 2003, Punch has generated headline national publicity for Webroot in national broadcast media such as Sky News and BBC Radio 5 Live, along with regular publicity across the national daily press and the technology trade media.

Consequently, the business has become a consistent media commentator on the issues surrounding spam and viruses - featuring regularly in the Financial Times and the daily broadsheets - and is now regularly called upon by media to comment on such issues as a result.

In addition to media relations, Punch assists Webroot in developing and executing specific lead generating marketing initiatives to support the company's sales force.

In the client's words
"Punch has been a consistent element of our business for many years and we have developed an extremely strong working relationship where we now think of Punch as a key ingredient of our business. The PR activity has played a pivotal role in our organic expansion to date as a result of the considerable brand awareness that we have generated and the lead generation activity continues to deliver a direct return on our marketing investment. "

Neil Hammerton, VP EMEA , Webroot

For more information, please contact Punch.