Why self-promote when others can do it for you?
Posted: Thursday 17 July, 2008
Pete Goold
Although this site is already awash with case studies, I'm a firm believer that testimonials are second only to first-person recommendations in terms of reinforcing a business' ability to achieve it's stated goals.
I think it's vital that we continually strive to add more and more, so we have just drafted an additional four - and several others are already in the pipeline.
Not only is it clearly beneficial to tell the world what we're doing and with whom, but case studies are an excellent way of making the sometimes intangible field of PR slightly easier to grasp.
Whereas some clients have dedicated in house PR teams and/or experience in the area, that is not always the case and besides, it's surely best practice to be able to describe in straightforward, bite-sized vignettes how we have succeeded in assisting other businesses?
