Will the iPad Affect The Growth of Social Media on Mobile?

Just read this terrific post of a few weeks ago about the growth of Twitter and Facebook use on mobile, which is also interesting in light of the news that Facebook has just overtaken Google in terms of US traffic in the last couple of days.

Clearly some sites are made for mobile use - personally I now use Twitter far more on mobile than I do when at my desk, although I've yet to do the same with Facebook, principally because of the pared-down functionality and the inferior viewing experience.

Given that mobile adoption is clearly growing so fast it's going to be fascinating to see how the forthcoming iPad launch affects this further - whether it really will be a ‘third way' between the desktop and mobile, or whether iPad users will be relatively marginal in terms of the overall market and that the mass penetration of mobiles will be the defining factor.

As someone that's just bought his first book to be read on an iPhone (via the Kindle app) - which is an experience that's not nearly as unfriendly as I would have thought, although the backlight is pretty hard on the eyes - I'm itching to get my hands on an iPad to play with the magazine content that's been promised for the coming months.

Incidentally, if you haven't already, check out this amazing stunt by Heineken in Italy. Truly inspiring.

Latest Blog Posts