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WiredContact Research Unveils The Five Core CRM Functionalities Essential to Every Application

Research Shows The Value of Simplicity Over Extended Functionality Says CRM Specialist

WiredContact, the leading web-hosted Customer Relationship Management service, has unveiled research which identifies five key areas of functionality essential to all CRM Implementations, rather than the multifarious options that vendors are consistently offering customers.

The research highlighted that CRM vendors should not compete in providing the greatest number of functions but concentrate on offering tailored, industry specific services based around five key areas of software functionality:
- Sales opportunity management - tracking sales pipelines, reporting on forecasting and won and lost opportunities
- Tracking bespoke customer requirements and needs - for future sales strategies and customer service
- Accurate customer communication tools - personalised customer correspondence via email, letter and SMS
- Universal communication ledger - record all customer contact in real time from disparate sources and access information from multiple office or mobile sources
- Security - restricting user access

Paul King, Managing Director of WiredContact UK said: "What has happened in the industry is that many of the CRM software vendors actually just compete amongst themselves and offer functionality that most of the users do not use. This has allowed us to get even further ahead of the competition with the new tailored service and provide what the customer actually needs. I have heard on many occasions that the decision makers evaluating our product value our work flow, easy layout and the fact that they can utilise the entire capacity of the software".

Through focus and commitment to the industry, WiredContact has divided itself from the inter-vendor rivalry and created a service that is hugely advantageous to all of its clients and their particular sectors alike, where 100% of the product capacity can be beneficially utilised. The openness of the WiredContact architecture, both in the interface and database, makes it easy to customize the solution to companies' specific needs.

Also, having designed a bespoke service, tailored to vertical market sectors, WiredContact users have the option to add more sophisticated functions to the CRM software as business expands or needs change. The new bespoke service improves business proficiency as ineffectual functions are removed and replaced in direct accordance to the client needs. This alone has signified WiredContact's position as leaders and innovators within the CRM market.

For further information, please visit www.wiredcontact.co.uk or call 020 8099 3032

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About WiredContact Enterprise WCE

WiredContact Enterprise is a web-based CRM service that is suitable for all levels of usage, from SME's to Bluechip Enterprises. WCE is database agnostic and browser independent as such this particular CRM as a service is proving very popular with IT managers and users alike, the UK Managing Director personally has more than 20 years experience of CRM and used to run the UK ACT! User group and has actively sold and promoted WiredContact since 2000.

WiredContact Enterprise is a natural upgrade from ACT! by Sage and a leading edge Customer Relationship Management service solution.

WiredContact, as a web-hosted service, that can go on the Clients server, or a partners server and provides a number of key advantages to clients including quick set-up processes with no in-house maintenance requirements, remote access, easy integration with back-end databases and the ability to work from one central database.

CRM is an integral service for many companies and provides the ability to quickly and easily identify opportunities, issues and trends across multiple products and markets in realtime to enable management to be in control of the activity not just responsible for the results when often it's simply too late.

For media information, please contact Pete Goold or Philip Keightley at Punch Communications on 01858 545 959 / pete@punchcomms.com / Philip@punchcomms.com