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Write Like Seth

Posted: Sunday 04 May, 2008

Pete Goold

I've been storing up a couple of pieces over the last few weeks in anticipation of the blog launch - and this is the first, Seth Godin on How To Write Like a Blogger.

A brilliant piece. I particularly like the first note on headlines - every good PR loves a headline. Also the fact that readers are not treated as idiots and encouraged to go off-site for stimulating content. Very cool.