About Punch

Promoting Fundraising Via A Charity Catalogue

WWF

Promoting Fundraising Via A Charity Catalogue
About

Formerly known as the World Wildlife Fund, WWF is the world's largest and most experienced independent conservation organisation with a growing online presence that serves to raise funds for the charity.

Campaign Goals & Results

Each year, WWF develops a catalogue of products that are sympathetic to its brand with Punch strategic partner Invigor8. Prior to both Christmas 2003 and 2004, Punch coordinated a national PR campaign to promote the online and print version of the catalogue to relevant media, offering a number of prizes. The coverage was spread across consumer technology, regional and national titles, helping to deliver excellent sales figures during this key retail period. As a result of this work, Punch was also commissioned to promote a range of Animal Adoption Boxes during 2005.

Highlights of the media campaign included coverage in The Daily Mirror, the Manchester Evening News, the Liverpool Echo and ComputerActive.

In the client's words
"Punch has delivered widespread consumer coverage which has supported numerous WWF campaigns, including two catalogue-based campaigns in the run up to Christmas and one regarding our Animal Adoption boxes. With results across the national, consumer, regional and online media we have been delighted with what Punch achieved on our behalf. "

Jen Barnes, Supporter Management Executive - Acquisition , WWF

For more information, please contact Punch.