The Art of the Apology

The Art of the Apology

One of the UK’s leading fast food chains has been without its main ingredient for over a week now, and for a company called Kentucky Fried Chicken that’s far from ideal. Following days of ridicule on social media with an outpouring of memes and customer complaints,...
Flying High: Bowled Over by Super Ads

Flying High: Bowled Over by Super Ads

The Eagles did anything but take it easy on Sunday night, soaring to new heights by taking their first ever Super Bowl title, downing the New England Patriots 41 – 33. It wasn’t just the 22 men on the pitch making headlines though. For many viewers of America’s most...
Marketing to Generation Z

Marketing to Generation Z

As we embark on a new year, it may have crossed your mind that 2018 signifies those born at the turn of the millennium becoming fully-fledged adults. If this had evaded you…we can only apologise for any existential dread caused. Alas, it is true. Those millennium...
The Writing’s On The Screen

The Writing’s On The Screen

It’s an all too familiar scene – you know, those few days after Christmas and before the new year. Between sofa snoozing and lunching on leftovers, you’ve got some new year’s resolutions to make (then break by February, but hey, who are we to judge?). We know all the...