In the fast-paced world of social media, it’s hard to keep up with the latest layout changes rolling out across Facebook and Twitter. This week, we investigate how recent updates will affect the image specifications for both platforms, with answers to some frequently asked questions below.


What is the best image size for the Facebook Newsfeed?

Few people engage with text from brands, so image-led posts can often prove a more effective way of attracting attention, especially on Facebook. Social media platforms will often distort visuals if not formatted correctly. To avoid this, the optimum size for Facebook Photo posts is now 512 pixels wide by 382 pixels tall, which changes the image orientation to landscape rather than a square at 403×403 pixels. Cover photo imagery still remains at 851 pixels wide by 315 pixels tall.

Below is a great example of how to format inspiring imagery correctly within a Facebook post to make an impact.


What is the best image size for the Twitter cover photo?

We last reported on the major new Twitter layout in April and the update is now beginning to roll out globally. Previously the background image could be uploaded at 923 pixels wide by 524 pixels tall, with a smaller header image at 520 pixels wide by 260 pixels tall. Both images have now been consolidated into one profile image at 1500 pixels wide by 500 pixels tall which is a dramatic movement towards larger widescreen images, very similar to Facebook.

Below is a helpful image guide on how to use this space wisely. As you can see, the latest Twitter layout includes a hidden area where your image won’t be visible. You should account for this when including text and logos so these are not cropped. With this said the actual visible height would actually be 398 pixels. Your image will scale up and down depending on the size of your browser but for best results, your image should be centered in the middle section.


What is the best image size for Tweets?

Finally, for images adhering to correct dimensions in Twitter, the optimum size for images within tweets should be 1176 pixels wide by 588 pixels tall.