Facebook’s Saviour For Super-Fans

Facebook’s Saviour For Super-Fans

Looking to “bring the world closer together”, Facebook is paving the way for super-fans to interact with their favourite businesses and brands with ‘Groups for Pages’. Announcing the global launch, Facebook’s Chief Product Officer Chris Cox commented on how the move...
The Art of Emojis

The Art of Emojis

Around five billion emojis are sent every day over Facebook Messenger, while 63% of Brits are more likely to open an email when the subject line uses an emoji to imply sarcasm. However you use them, emojis are a mainstay of our modern lexicon. This month we helped...
Ghostwriting For Millennials Is Now A Thing

Ghostwriting For Millennials Is Now A Thing

We consider ourselves a conversant copy team here at Punch, so it’s natural that we view ghostwriting as an intriguing industry. A cursory Google search will display the following if you ask it to define a ghostwriter and a copywriter; Ghostwriter, noun. A person...
Hype Over Type: Why Font Still Counts In Social

Hype Over Type: Why Font Still Counts In Social

Here at Punch, we’re all about the words and the magic they wield as part of the whole creative package – driven by how our audience consumes that final message. Yet when it comes to copy – in place of a moving GIF, illustration or infographic –...
Opening up About Mental Health on Social Media

Opening up About Mental Health on Social Media

We were proud to contribute to the conversation during Mental Health Awareness week and support finance service company Legal & General with their ‘Not a Red Card’ campaign. In many sports, the red card is the flag for bad or inappropriate behaviour and they took...