It hasn’t been 100 days, not even close. It’s been exactly 28 days since I started working as the resident wordsmith – copywriter to the uninitiated – at Punch. Forgive my mild fangirl nature but I was so excited to start working at Punch. I’d spent the past year in an agency where I met some amazing people but the work just wasn’t for me. It was slow paced, heavily templated and largely required minimal words. In short, my biggest weekday achievement would often be sorting my weekly online shop. Honestly, that’s how slow it was.
I arrived for my first day full of the horrors reminiscent of the first day of school. What if they don’t like me? What if nobody wants to sit with me at lunch?
The reality was so different with me being thrown in to two days dedicated to speaking to every single person in the office. They told me about the company and their backgrounds. I basically just told them how much I miss working at John Lewis (goodbye, discount) and the story of how my boyfriend had proposed on holiday a mere week before I started.
No awkward small talk in the kitchen, no thin-lipped smiles at people whose name I couldn’t remember. Just a strikingly cheery group of hard-working, creative – occasionally potty-mouthed – people who enjoy their jobs.
That’s what struck me most about my first few weeks at Punch. There’s still a lot to learn and I’m working hard to take it all in so I can get it right, but there’s a comfort that comes with knowing you’re doing it in an office of people who want to do the job well too. The processes are clear, teams work together effectively and the workload is as varied as it is fast. I’ve written social media posts about UEFA for Sony Mobile, that same day I wrote video copy for International Star Wars Day. I’m always wondering what will be next.
Working for a company that treats words as a vital part of the creative process – rather than an afterthought – is invaluable. I’m looking forward to telling brand stories, integrating with our ever-expanding design studio to ensure copy and creative work together to be as strong as we can make it. With Punch’s core offering lying heavily in social media, it’s time for me to get my head away from print and consider how we bring words to life on screens and devices in a time-pressed world where society is getting increasingly impatient.
I’ve been fortunate in my limited working life to have worked with some great people and achieved some great things. My 28-day legacy at Punch? Telling the MD the kitchen could do with a new kettle and two days later, there it was. There’s my three-month review sorted, then.