BBC Worldwide

global SEO campaign

Working with one of the biggest broadcasters in the world, we were tasked with increasing awareness of BBC’s London Calling programming series through an SEO campaign covering markets including India, Asia, South Africa, Australia and Latin America. We developed a strategy by which a global landing page for the campaign would host keyword-specific pages as signposts to the homepage for each region. The goal was to help the page reach the top of Google rankings for selected branded and programme-specific generic keyword searches.

5 out of 7

targeted keywords on
first page of google