Cath Kidston & bespoke offers

#ChooseYourRoom – social media campaign

As part of the ‘bespoke to you’ project for Barclaycard bespoke offers, we worked with eclectic country design brand Cath Kidston to promote a unique ‘#ChooseYourRoom’ home-makeover social campaign. Having targeted and engaged with users most in need of a style fix, one lucky winner was then selected and received their choice of Cath Kidston furnishings and accessories to achieve their room makeover vision. Following the creation of the campaign strategy, we worked alongside the marketing team at Cath Kidston to create all messaging, copy and assets, as well as coordinating all community management and competition activity.

250% increase

in average post
engagement rates

10,000 interactions

from fans on Facebook
during the campaign