Electrolux #LUXFriday

Instagram campaign (User Generated Content)

As part of Electrolux’s social platform strategy, we assisted the award-winning home appliance brand in devising and executing #LUXFriday, a brand awareness Instagram campaign with strong user-generated content (UGC) and influencer elements. Our creative studio team designed campaign imagery (see gallery) while our videographers shot on-location films highlighting #LUXFriday cocktail making. Edited to be fully optimised for Instagram, YouTube and Facebook, our champagne cocktail instavid earned the most comments of any asset on Electrolux’s Instagram profile on the date of posting.


Organic audience growth
From 6-week campaign


Increase in engagement
during 8-week campaign