Ivy Park – AW16 paid social campaign

In September 2016 we were tasked with creating and co-ordinating the paid social media strategy for Ivy Park’s AW16 campaign across both the UK and US.

Carrying out in-depth research into the US and UK markets we were able to establish the most relevant cities, key competitor brands, health & fitness trends, relevant publications, influencers, music artists, ad formats, creative and timings. Following this, a full paid social media strategy was developed for both the US and UK, with Punch then co-ordinating/executing all aspects of the paid ad campaign across Facebook and Instagram – utilising both native tools and manual real-time ad optimisation to maximise performance. As well as optimising all paid social media ads, we were also tasked with creating all social media teaser assets leading up to the official AW16 campaign launch across Facebook, Twitter and Instagram – incorporating both digital design and animation/motion design assets.

over 10 million people reached on social media channels – 200% above target.
more than 1 million views of the campaign launch video on Facebook.

“an awesome team to work with, delivering outstanding results for both the UK and US campaigns.”

Nicole McLennan (Social Media Marketing Manager, Ivy Park/Arcadia Group)