John Lewis – Shoppable 360 campaign
To celebrate its exclusive autumn collections and collaborations, John Lewis rented a house in South- West London and dressed it from top to bottom in home, fashion and technology products that can’t be found anywhere else. The Punch team were then tasked with creating an interactive suite of assets that would enable both online viewers and in-store visitors to immerse themselves in how a John Lewis home could look, showcasing top trends and new products like never before.
To bring the campaign to life we developed a suite of online and offline 360/VR assets, shooting three of the main rooms from the John Lewis house in full 360. We then created shoppable online versions of these rooms to sit both on the John Lewis website and to be posted on Facebook. Users were then able to move around each room in full 360 on both desktop and mobile and shop each item straight from the room. To bring this experience into stores, we took things further by creating VR versions of each room that could be explored within VR headsets across multiple John Lewis stores in the UK – a first for the brand.
“John Lewis pioneers Facebook’s 360 shoppable ad”
“John Lewis becomes the first UK retailer to trial Facebook 360 collections ads”
“the 360 format could work in any environment from fashion to home and forms a key part of our strategy to offer our customers more inspiring experiences both in shops and online.”
Eva Bojtos (Senior Manager For Social Marketing, John Lewis)