LinkedIn – Most Socially Engaged Awards

Punch were tasked with creating a suite of visual and written materials to be the public face of LinkedIn’s Global Talent Solutions’ third annual Most Socially Engaged (MSE) campaign, a focal point in the team’s annual marketing calendar across EMEA, APAC and NAMER.

The campaign created an opportunity to engage with key clients – recruiters and content marketers within global staffing agencies – whilst recognising and rewarding the companies within this sector that are best in class at social media.

We began by commissioning a bespoke photoshoot, photographing models from all territories to best represent the Talent Solutions team’s globally diverse audience. The various shoots comprised large-scale group images, smaller clusters, and single shots – as well as a follow-up shoot of senior execs at the winning organisations after the award shortlist was announced.

Post-production ensured that all images were fit for a huge variety of purposes across social channels, LinkedIn’s website, emails and other promotional collaterals.

As part of the campaign, we also supported the Talent Solutions team in the design and production of eye-catching physical awards for the 2017 winners of the MSE campaign, helping to craft the look and feel of the campaign from start to finish.

“The visuals and content delivered by Punch have been fundamental in shaping the MSE campaign and creating a strong sense of visual identity.”

Lucy Wren (Senior Marketing Manager, LinkedIn)