Official Social Hype Chart Top 10
The Official Social Hype Chart Top 10 is compiled by the Social Charts team at punch and published exclusively on punchcomms.com
 
Every day social platforms are making changes to their features, ad products and UX. With so many updates, it can be hard to keep track of which ones you should be focusing on, which ones you should be aware of and which ones are complete game changers that should be at the heart of your strategies and campaigns. 
 
UNTIL NOW… Introducing the new Official Social Hype Chart Top 10.
 
Each week, we’ll be bringing you the top 10 platform updates of the year, the climbers and the sliders, new entries, weeks at the top and peaks, all ranked in order of importance and impact for brands.
what this tells us

With 3 of the top 5 spots held by Instagram – including the much coveted #1 spot – it seems the Stories-loving platform is the one to watch so far this year, whether you’re focused on shoppable media, influencer marketing or episodic longer-form video story-telling.

NEW in at #5 this week is the update from Facebook that adverts are coming to the WhatsApp messaging app next year. With more than 1.5 billion users across 180 countries, this latest move is sure to provide brands with a huge new ad platform to master.

No change at the top spot for Instagram’s checkout feature, securing a third week at #1 with no signs of shoppable slowing down.

stay tuned…
As well as the Official Social Hype Chart Top 10 you can also follow our weekly social hype updates every Friday over on Instagram and LinkedIn, where we bring you all of the biggest updates, news, insights and highlights from the week.