Sony Mobile

LinkedIn channel re-launch & always-on content creation (social media)

In January 2014, we were tasked with re-launching the global LinkedIn page for Sony Mobile. Aligned with the 2014/2015 social media plan, LinkedIn was seen as the perfect opportunity to engage a new Sony Mobile audience – utilising company news, insights, PR and career opportunities to build further engagement and acquisition for the brand. We managed all facets of the re-launch, from strategy and execution to stakeholder management and creative development, generating 30,000 new followers in just 17 months. Activity includes: co-ordinating and shooting video interviews, copywriting, photography, asset curation and reporting.

12 million impressions

generated on channel
to date (July 2015)

100,000 interactions

from fans on channel
to date (July 2015)

“a brilliant team to work with. We cannot recommend the Punch team highly enough!”

Lisa-Marie Kelly (Manager, Digital Campaigns and Social Media)