Space NK – Drunk Elephant launch

Stateside, Drunk Elephant is the fastest-growing skincare brand in Sephora’s history – not surprising then, that for it’s UK launch the cult skincare brand wanted to do something special to mark the occasion. 
The “House of Drunk” was an immersive two-day pop-up shop in London, giving visitors their first chance to buy Drunk Elephant products in the UK via Space NK stores. But for those who would miss out on visiting the pop-up store, we worked closely with the team at Space NK develop an online activation that would replicate the feel and experience of being in-store.
To do this we designed and built a fully shoppable, 360-degree virtual pop-up store experience. As an exact replica of the London pop-up store, the digital version not only enabled visitors to explore every section of the store in full 360 but we also built-in shoppable functionality so that viewers could click on any Drunk Elephant products featured within the experience and instantly purchase from Space NK online. A first for both brands. 
In additional to the virtual pop-up store experience, we also created a full suite of social media assets to support the launch, all tied to the ‘acid trip’ visual experience based in-store.
23,000 hot
spot clicks
54 seconds average
time on media